Australian start up Caternow plans to disrupt the $530 million event catering services (corporate events, private events, and weddings) market in Australia.
Caternow is a new and easy way to find quality caterers locally by postcode or suburb, view variety of menus, compare prices and order online – saving time, money and energy. It differentiates itself from competitors by being a full-service marketplace, catering to both residential and corporate clients.
Divyesh Amipara, founder and CEO of Caternow, formerly founded Snippick, achieving $350,000 revenue in less than two years, later selling Snippick for an undisclosed sum. Amipara has more than 10 years of industry experience and also worked with online double-sided marketplaces like Groupon and LivingSocial in his previous start up.
As a solution to the problem of finding quality caterers and based on personal experience Amipara started developing the Caternow website. His partner is Murray Raeburn who was a senior marketing executive in one of Australia’s top FMCG businesses. Previous to this Raeburn spent many years in the hospitality industry. “After years building my professional career, I was keen to explore my entrepreneurial aspirations. Caternow solved a frustration I had frequently experienced with corporate catering, so I thought it was the perfect start up for me,” said Raeburn. Amipara and Raeburn have since joined forces on a mission to simplify and grow the catering industry.
Caternow is currently being bootstrapped and has expanded to every major city in Australia. Sales are growing steadily and soon they will be looking to raise seed capital. Some of the corporate clients that have used Caternow include ACPET, Bailey Leisure, Collective Campus, Entrepreneur Social Club, Nara Child Care, Williment Travel Group.
The founders have met a few industry experts like Adam Milgrom from Giant Leap Fund, Peter Cameron from Avalanche Technology, Adrian Stone from AngelCube and Morgan Ranieri from YourGrocer to get some advice on how to grow the startup.
Originally published as Caternow plans to disrupt food catering