The US entrepreneur previously set up Tinder with her ex-boyfriend, but claims executives tried to strip her of her co-founder status when relationship turned sour
ROMANCE can be in the palm of your hand. Anyone who has a smartphone has the opportunity to swipe for their soulmate.
But Bumble does things a little differently — aiming to put “women in the driver’s seat”.
The app, founded by US entrepreneur Whitney Wolfe in July 2014, has more than one million users in the UK and 12.5million worldwide.
Whitney, 27, said: “I can do whatever job I choose, eat what I want, go to the gym when I want, but if I was out with my friends at a bar and saw a cute guy I couldn’t just go over and say ‘hi’.
“Women shouldn’t be sitting back and waiting. It’s so old-fashioned.”
Similar to Tinder, Bumble users are shown profile pictures of potential dates and asked to swipe left for no or right if they would like to connect.
If both users swipe right, it is a match. But where Bumble differs is that only women can make first contact, and they have just 24 hours to do so, or the match disappears forever.
Topshop is selling ‘mum jeans’ with transparent knee panels and everyone is taking the mick
‘it’s a wonderful feeling’
Benefits mum handed £26,000 to kickstart dressmaking business spends £700 in Primark to treat her four kids to new clothes
YOU’VE GOT A CERTAIN AP-PEEL!
Couple meet for the first time on naked dating show… then have sex hours later
‘We’re always in the same pile at orgies’
Swingers who found love after they were both dumped reveal details of ‘moresomes’
‘RECORDS SAY I’M A DRUG ABUSER’
Mum whose son nearly died at birth discovers hospital mix-up pegged her as a COCAINE ADDICT while pregnant
real women can be FEMINISTS TOO!
A lecturer, businesswoman and model explain why you can be a feminist AND go topless
The men then also have only 24 hours to reply before the match is deleted.
The similarities to Tinder are no coincidence. Whitney set up the dating app with her then-boyfriend Justin Mateen.
She claimed executives tried to strip her of her co-founder status when things turned sour between them.
Whitney resigned and sued Tinder for sexual harassment but they settled out of court for a reported $1million (£820,000).
Is Bumble the ultimate revenge? Whitney says: “It was never about going out to compete against an existing app.
“We were trying to solve a real-world problem.
“A lot of men suffer from insecurity and fear rejection, too. Bumble removes that fear as they don’t have to make the first move, so it benefits both men and women.”
With an estimated eight billion swipes per month and 5,000 engagements thanks to the app, something must be working.
Last year, Bumble introduced a new “BFF” function, allowing users looking for friendship to connect with others with similar interests or hobbies.
And this June will see the introduction of Bumble Bizz, helping users find new business connections.
Whitney’s creative vision has landed her on US business magazine Forbes 30 under 30 — a list of the top young entrepreneurs — and her company is the first tech start-up with a 90 per cent female team.
And while Whitney has never used Bumble herself — she met her fiancé, Michael Herd, 29, heir to a Texan oil company, through mutual friends three years ago — it would have been right up her street.
She says: “We have created something I would use it if it had existed earlier.
“It’s not biological imperative that says men have to ask us out, it’s social conditioning. And we can change it.”
More hot love apps
TINDER SELECT: A secret version of the popular dating app. This one is for the rich, famous and generally elite only.
No one is sure of the criteria to join but you have to be invited and approved. We’re expecting our invite any day.
HATER: The dating app with a difference. Described as “refreshing” by users, this app matches you based on what you hate – from slow walkers to Trump – to be sure you won’t meet someone who gets on your nerves.
HUGGLE: Backed by Bumble’s tech investers, the app allows users to choose whether they want to make friends, find a date or both.
It links people based on their interests and lifestyle via places they have been and have in common.